To attract new customers, most moving companies use a combo of marketing tools, including search engine optimization (SEO), blogging, and social media as well as Best Moving Leads Providers to get business leads for his or her moving business.
You don’t need to be an SEO expert to notice how many local movers have online reviews-but writing you are your chance to determine yourself as an authority in your industry.
But when you’re just starting, calling bloggers or influencers can assist you build awareness quickly without burning through money.
Once you’ve established credibility in a specific market, it makes sense to purchase long-term digital strategies that drive leads as time passes. With that in mind, let’s look into how moving companies get customers. Continue reading!
Get the word out
Reaching out to your network and requesting suggestions is a fairly easy way to drum up new business. Make sure to send personal thank-you notes or a tiny present (such as a simple plant) to anyone who refers business the right path. Treat others the method that you want to be treated.
One of our favorite quotes on social media marketing originates from Wendy Fritz, author of this Complete Idiot’s Guide to SOCIAL MEDIA.
If you act like a spammer, they’ll treat you prefer one. It’s true! In case your social media pages look all salesy and desperate, people will be switched off because of it. But if your interactions with them are genuine and helpful, they’re much more likely to come back that favor when you have their help.
Moreover, you can contact your friends, family, and colleagues to see if indeed they know of anyone buying a mover. Work on building relationships by asking them about their lives or by sharing interesting moving articles that you find through social media or newsletters.
Alternatively, you can also join your neighborhood Chamber of Commerce to network with other companies and professionals in your neighborhood. You never know when one of these connections could turn into a referral for you! Get creative.
Develop a process to turn interested into sales
While you might not be able to predict how a possible customer will choose your company, it’s important to prepare a process that permits someone to convert interest into sales.
Most moving businesses use some form of inbound marketing (such as blogging) to create moving leads and then take good thing about either outbound marketing or lead nurturing tools (such as a contact campaign).
For example, moving companies may send a piece of value-added content with their contact database that they hope recipients will transfer through social media. As soon as they receive an inquiry from a prospect, they’ll turn their outreach efforts into nurturing that relationship until a chance for sales presents itself.
Use social media to keep your brand top of mind
One of the best ways to stay relevant is to be active on social media. If you’re owning a moving company, it might be difficult to imagine how your business could take good thing about platforms like Twitter or Facebook.
However, once you think about how precisely you can use these tools to engage with your marketplace, it becomes much clearer. You could encourage followers and fans by sharing engaging content that presents your brand’s personality.
And as always, make sure that your profile is up-to-date, so people know who they’re dealing with when they touch base via social media.
Another way to use social media to your advantage is using platforms like Instagram and Pinterest. They are visual mediums, so you’ll want to talk about pictures of yourself and your employees hard at the job (or enjoying themselves during downtime).
People respond well to photographs that show off your side rather than simply your business side. And although it’s tempting to only big brands can successfully make a occurrence on these networks, anyone can get started doing free tools from sites like Hootsuite or Canva.
For inspiration, search for hashtags highly relevant to what you do, or look at how other moving businesses use social media.